Challenge:
Aldermore came to us looking to bring to life their brand proposition and show how they were different to the big banks. Aldermore pride themselves on empowering Britain’s go-getters - the business people, entrepreneurs or the self employed - helping them turn their ideas and ambitions into reality. We needed to find a unique, memorable way to demonstrate this.
Approach:
The final campaign positioned Aldermore as ‘the can do bank’, as this simple message captured the very essence of Aldermore – they’re committed to helping all of their customers achieve their dreams.
The campaign launched with five films to promote each of Aldermore’s products – mortgages, savings, asset finance, invoice finance and brand. The videos utilised a 3Doodler pen which creates unique three-dimensional illustrations, bringing ideas to life.
The campaign activity ran across YouTube TrueView, Facebook advertising, online banners, website content and print advertising.
